About

Talisman Advisors is an independent strategy research and advisory practice. We work primarily with chief executives and leadership teams to help them outperform in this increasingly complex and rapidly changing world. We have built, with AI augmentation, deep IP on understanding how the world is changing and can translate its implications down to a country, sector, and company-specific level. On the questions that don't fit into one analytical box — questions on the short-term market signals, the medium-term competitive picture, and the long-term structural shift all need to be reconciled before a decision can be made - the integration cost falls on the leadership team. Talisman exists to remove that cost — one analytical voice across every horizon and every lens, applied to companies, sectors, and countries.

This is where we share the public-facing part of that work: short stories and briefs bringing to life what we are seeing now; and when subscribed, longer pieces on the stories, case studies, and discussions on the implications of technology and changing geopolitical dynamics.

I am David Main. I founded Talisman Advisors, after being a partner in Bain & Company, co-founding a unicorn - TopGolf Inc., and over twenty-five years of leadership experience primarily as a CEO or Chairman.

Talisman Advisors combines real leadership experience with strategic rigour and deep technology and geopolitical analysis. Our conviction and commitment is that the best advisory work leaves the leadership team stronger than it found them.